Slush Side Event Showcases GSIC Certified Methodology to Accelerate Sports Tech Innovation
Helsinki, Finland – [18/11/2025] – Today at Slush Helsinki, during the Sports Tech side event, GSIC Powered by Microsoft unveiled examples of the 60 metrics that form the foundation of the “GSIC Certified” methodology, designed to transform how sports technology solutions are validated and adopted globally.
The GSIC Certified program aims to:
- Provide startups in pre-commercialization phase with a robust testbed in collaboration with 58 federations and sports clubs in Valencia.
- Support startups enhancing existing products by offering a controlled environment to validate new features.
- Enable large corporations innovating in sports tech to access the same testbed resources for rapid iteration.
At the heart of this initiative is a certificate of quality that accelerates technology adoption across the sports industry. By granting startups industry validation certificates, GSIC Certified helps them secure first sales and fundraising opportunities, bridging the gap between innovation and market readiness.
“Our goal is to create trust and transparency in sports technology,” said Juan Fuentes, Director of GSIC Testing Lab in Valencia. “With GSIC Certified, we’re setting a new benchmark for quality and performance, empowering innovators to scale faster and deliver real impact.”