HQ
GSIC Madrid
Join our network of members to foster the growth of the sports industry worldwide
What is
GSIC HQ?
GSIC HQ in Madrid is the global headquarters of the Global Sports Innovation Center, powered by Microsoft. It serves as the central hub for the worldwide sports tech ecosystem, connecting organizations, technology providers, startups, investors, and institutions to drive collaboration and industry transformation. From its base in Spain, GSIC HQ leads international initiatives, innovation processes, training, and business opportunities, helping the sports sector innovate in different key areas.
GSIC Summit Madrid
A global meeting point for sports and technology
The GSIC Summit in Madrid is the flagship annual event of the Global Sports Innovation Center, powered by Microsoft. It gathers international sports organizations, tech companies, startups, investors, and industry leaders to exchange knowledge, showcase solutions, and explore the future of sports innovation.
Through keynotes, panels, workshops, and networking opportunities, the summit highlights the latest trends and technologies transforming the global sports industry — from digital transformation and fan engagement to smart venues, sustainability, performance, and new business models.
Explore our Madrid HQ
Step into our world — explore GSIC Madrid in 360º
Where we are located?
GSIC Headquarters, at the heart of Madrid
GSIC Headquarters
C/ Goya, 90, 428009 Madrid (Spain)
