We’re delighted to welcome VTX Athlete to the GSIC community.
VTX Athlete is a data- and AI-driven innovation platform focused on transforming how talent is financed and identified in endurance sports. By analyzing verified training data, official results, and authentic digital influence, the platform enables a transparent, meritocratic, and measurable funding model—helping the ecosystem reward consistent effort and real performance.
A key driving force behind VTX Athlete is its founder, José Carlos Sarmiento, a global leader at the intersection of sports, innovation, and business development. With more than 15 years of experience across corporate strategy, M&A, international tax, public relations, and entrepreneurship, he blends strategic insight with hands‑on leadership. As an elite endurance athlete and creator of transformative performance‑based platforms, he brings a unique understanding of the challenges and opportunities faced by athletes. His work ranges from negotiating complex international operations to founding high‑growth ventures and inspiring more than 150,000 people worldwide through public speaking. This combination of athletic mindset, strategic expertise, and entrepreneurial execution shapes VTX Athlete’s mission and vision.
For athletes, VTX Athlete turns commitment and sustained results into structured access to financial support, improving the sustainability of their competitive journey. For brands and organizations, it offers clear, comparable, and evidence-based visibility on the impact of their investment—replacing popularity-led decisions with a structured, measurable, and effort-centric approach that aligns technology, performance, and human impact.
Key solutions include:
- Performance-based funding platform: A digital infrastructure powered by advanced analytics and AI that allows endurance athletes to access structured funding based on training, results, and sporting goals.
- VTX Index: A proprietary, verifiable index that integrates training consistency, competitive performance, and authentic digital influence into a single, reliable, and comparable signal—supporting better decisions for athletes, donors, and brands.
- Discovery and activation for brands and sponsors: Data-led tools to identify, segment, and activate athletes aligned with values, disciplines, and strategic objectives—promoting long-term relationships grounded in merit and real performance.
- Digital ecosystem and athlete community: A structured environment that connects athletes, collaborators, and organizations, shining a light on sustained effort and progress over time while fostering a fairer, more transparent, and sustainable support model in endurance sports.
With VTX Athlete joining GSIC, our ecosystem gains a purpose-built platform that links data, funding, and progression in a responsible way. Please join us in welcoming VTX Athlete to the community as we continue to advance innovation that benefits athletes, partners, and the broader sports industry.
Know more about them on their website:
