Running large facilities—stadiums, hospitals, transport terminals—means coordinating large on‑site teams and serving high visitor volumes in short bursts. Often, managers lack real‑time insight into staff and visitor behavior when it matters most. During the GSIC Summit Valencia 2025, the GSIC Testing Lab ran a hands‑on test of the BEEHIVE, powered by Etelätär Innovation (GSIC member), to explore how operators can gain that visibility and make faster, better‑informed decisions.
BEEHIVE is a low‑cost, low‑energy, robust solution digitizing venue operations and designed to work on any mass‑market smartphone. It focuses on low‑latency team & asset tracking and management at a fraction of the cost of alternative systems—supporting more informed OPEX and CAPEX decisions, enhanced staff performance, more efficient use of available space, asset and team tokenization, and more precise operational and financial KPIs. As presented by Etelätär Innovation, the solution aims to help increase revenues by up to 30% while reducing operational expenses by 25–40%.
At the GSIC Summit Valencia 2025, we joined Jesús Martínez, CTO of Etelätär Innovation, during the placement of sensors across the venue to capture key indicators such as attendee and staff flow visualization in different areas, presence in meeting rooms, and other facility parameters like temperature and humidity.
Fig 1. Occupancy sensor installed in the main office, showing a peak in occupancy during lunch break on 16 December 2025.
In practice, facility workers can register and follow up incidents directly from their phones, enabling quicker issue resolution and more coordinated responses. With more than 120+ attendees on site, users tested key parameters via smartphones provided for the session, giving the GSIC community tangible exposure to real‑time venue intelligence in action.
Fig 2. Occupancy sensor installed in the main office, showing a peak in occupancy during lunch break on 17 December 2025.
Fig.3 BEEHIVE usage metrics from the Summit, including time spent by attendees in different areas and hourly usage patterns
Fig.4 A simplified heatmap illustrates the distribution of indoor tracking across the venue.
BEEHIVE has been showcased at MBL’s Marlins Stadium in Miami, US, and is now available to experience at our Valencia Showroom at the GSIC Testing Lab. For more information about this solution, visit https://www.thebeehive.world/
As part of the GSIC Testing Lab’s ongoing activities, this pilot illustrates our commitment to connecting the sports ecosystem with practical, scalable innovations that can strengthen day‑to‑day operations at large facilities. We look forward to continuing to showcase solutions that help our community plan smarter, act faster, and deliver better experiences for staff and visitors alike.
