At the 2026 Men’s Water Polo Championship in Belgrade, Seyu, a GSIC member, demonstrated how smart, in-venue digital triggers can transform live excitement into measurable business impact.
Through data-driven fan selfie activations, 24% of attendees engaged with Seyu’s fan photo channel, with an average of 2.46 fans featured per image—highlighting the activation’s social and inclusive nature.
The standout result: an exceptional 38% pop-up click-through rate (CTR)—well above typical live event benchmarks—proving that timing, relevance, and seamless user experience can dramatically increase fan action.
Beyond clicks, 63% of interested fans saved a long-term digital wallet pass, creating an owned communication channel for future engagement, while an impressive 87.66% marketing opt-in rate showed strong trust and willingness to stay connected.
This case illustrates how, when technology meets emotion at the right moment, live sport becomes a powerful engagement engine—driving sustained relationships, increased sales opportunities, and long-term digital fan growth.
