Our GSIC member Layercake, a global leader in media workflow automation and the company behind the intelligent workflow platform Streamcake, announced on the 4th of December 2025 the integration of Norsk into its ecosystem, marking a significant milestone in next-generation media workflow orchestration.
This collaboration brings Norsk’s advanced real-time video processing capabilities directly into Streamcake’s orchestration layer, enabling organisations to build, deploy and manage sophisticated media workflows with greater control, flexibility and scalability. Customers can now unify live and on-demand video workflows by combining Norsk’s media processing tools with Streamcake’s powerful automation, provisioning and orchestration features.
With this integration, users are able to design and launch Norsk-powered live streams, manage real-time events and automate complex media processing pipelines directly through the Streamcake platform, supported by robust API and webhook capabilities. The combined solution is suited for a wide range of broadcast, digital and hybrid production environments.
Key advantages of the integration include:
- Unified Scheduling & Automation: Advanced live event scheduling, media recording and dynamic content control, now fully automated through Streamcake’s orchestration platform.
- Infrastructure Flexibility: Deploy workflows in any environment (cloud, on-premise, or hybrid) without vendor lock-in or proprietary hardware dependencies.
- Support for Broad Range of Users: From developers working at the API level to operators using visual tools, the solution enables seamless collaboration across technical and production teams.
Leadership from both organisations emphasized the strategic importance of the integration:
“This integration with Norsk represents our commitment to adopting cutting-edge media technologies and shaping the future of video workflows,” said Domenic Romeo, Director of Layercake. “By combining Norsk’s advanced media processing capabilities with Streamcake’s orchestration, automation and scheduling tools, we further extend customers’ automation into their business operations, optimising with scale and consistency across infrastructure, publishing and monetisation.”
“We are pleased to join forces with Layercake to bring enterprise-level automation to today’s media workflows,” added Adrian Roe, CEO of Norsk. “Together we empower anyone to deliver efficient, reliable and rich media experiences across a wide variety of environments and use cases.”
Impact on the Media & Broadcast Technology Landscape:
The integration of Norsk into Streamcake provides a unified, intelligent solution for orchestrating modern media workflows, supporting real-time content production, automation at scale and greater operational efficiency. For broadcasters, sports organisations and digital media enterprises, the collaboration represents a significant advancement in delivering high-quality, flexible and future-ready media experiences.
For more information, please visit www.layercake.cloud.
