ANTI-PIRACY TECHNOLOGY OBSERVATORY
by GSIC Powered by Microsoft Testing Lab
The forum for sports organizations, right-holders broadcasters and agencies to be connected to the most relevant and disruptive technology addressing one of the biggest threats in the sports and entertainment industry: Piracy
With the Support of
Advancing the Next Generation of Anti-Piracy Technologies
The GSIC Testing Lab, with the support of LALIGA and Microsoft, ignites the Anti-Piracy Tech Observatory, with the objective of testing technology potentially disrupting the sports industry.
Digital piracy continues to threaten the economic sustainability of sports broadcasting by undermining rights value, reducing revenue streams, and impacting fan trust.
Despite technological and legal countermeasures, piracy ecosystems are increasingly sophisticated, decentralized, and adaptive.
Potential solution areas include:
- Real-time detection and disruption of illegal streams
- AI-driven monitoring and predictive piracy mapping
- Blockchain or watermarking-based traceability
- Behavioral insights to convert piracy users into legal consumers
- Collaborative enforcement and data-sharing frameworks
How the Anti-Piracy Tech Observatory Creates Value
The Anti-Piracy Tech Observatory is an open platform where technology providers, sports organizations, right-holders, broadcasters, and industry stakeholders converge to share knowledge, identify opportunities, and build collaborative solutions. By fostering innovation and cross-sector cooperation, the Observatory aims to accelerate technological approaches to reducing digital piracy in sports.
Ongoing Technology Scouting
Through its global ecosystem, GSIC Powered by Microsoft continuously identifies and tracks innovative technology providers addressing key challenges in the sports industry. Since 2015, GSIC has mapped more than 1,500 ISVs and startups and facilitated over 600 matchmaking initiatives with sports organizations, creating a strong foundation for discovering emerging anti-piracy technologies.
Bi-Monthly Matchmaking Sessions
Every two months, the Observatory will host curated, invite-only sessions where selected technology providers present their solutions to GSIC members and industry stakeholders. These forums are designed to surface relevant innovations, facilitate dialogue, and accelerate connections between solution providers and organizations seeking anti-piracy capabilities.
Piloting, Testing and Business Development
The Observatory enables participating organizations to move beyond discovery into action. Through the GSIC Testing Lab and its ecosystem partners, companies can explore pilot projects, collaborative initiatives, and potential commercial partnerships, helping validate technologies and create real opportunities for deployment across the sports industry.
Benefits for Technology Providers and Sports Entities
Listing your product pricing helps potential customers quickly determine if it fits their budget and needs.
Tech Providers & Startups
- Access to potential clients across the sports ecosystem
- Facilitated entry to Microsoft Azure innovation programs
- Bi-monthly opportunities to present solutions to industry leaders
- Potential pilots and commercial partnerships
Sport Entities & Broadcasters
- Bi-Monthly connections with disruptive technologies
- Knowledge sharing with industry leaders and experts
- Opportunities for pilots and collaborative initiatives
- Position your organization at the forefront of anti-piracy innovation
Join the Anti-Piracy Tech Observatory and Help Protect the Future of Sports Broadcasting
As part of the observatory, besides connecting with disruptive technology that could potentially support the reduction of piracy, stakeholders sends a strong message to the market: the protection of AV rights is a priority for your organization.
Members of GSIC (sports entities, broadcasters, agencies) have the right to join the observatory as members and ISVs will be taken in consideration with priority for presentation within the observatory.
Recognized by the Financial Times as one of the best tech hubs in Europe (and the only fully dedicated to sports), GSIC also offer its members tech scouting in other innovation scenarios and they can also leverage a wider international network not only to accelerate their technology adoption, but also with global go to market strategies and positioning in the sports innovation global landscape.
Start the conversation
Explore how your organization can participate in the Anti-Piracy Tech Observatory and collaborate with industry leaders advancing technological solutions against digital piracy.
Anti-Piracy Insights and Industry Perspectives
Explore the latest articles, analysis, and expert perspectives on digital piracy in sports. Through insights from industry leaders and technology innovators, this section highlights emerging challenges, technological approaches, and collaborative strategies shaping the fight against illegal streaming.