GSIC is delighted to welcome DataTalks, an AI-powered Sports Customer Data Platform (CDP) built specifically for the sports industry, into our global community of innovators. Their expertise in unifying supporter data and transforming it into measurable commercial value makes them a powerful addition to the GSIC ecosystem.
In today’s sports landscape, clubs, leagues and federations generate vast amounts of fan data across ticketing, merchandise, CRM, memberships, apps and digital channels. Yet much of this information remains fragmented, limiting organisations’ ability to personalise experiences, activate fans and demonstrate value to partners. Data Talks solves this challenge by connecting all supporter data into one unified Single Supporter View, enabling sports organisations to understand, segment and engage their audiences with precision.
Their AI-powered fan segmentation helps rights holders identify key groups—from season ticket holders and families to lapsed buyers, high spenders and sponsor-relevant audiences—unlocking new opportunities for targeted engagement and revenue growth. With campaign planning and automation, teams can activate supporters across email, SMS, WhatsApp, Viber and digital advertising, ensuring consistent and relevant communication throughout the season.
DataTalks also provides intuitive email and communication tools, allowing clubs to create personalised supporter experiences without heavy technical work. Their dashboards and analytics offer ready-made reporting on supporter growth, campaign performance, ticketing and merchandise revenue, and overall fan engagement.
A key strength of DataTalks is its ability to support sponsorship activation and reporting, helping rights holders build sponsor-ready audiences and deliver measurable value back to partners—an increasingly critical capability in today’s data-driven commercial environment.
Trusted by organisations such as PAOK FC, the Football Association of Ireland, AFC Wimbledon, Red Star Belgrade, AIK, the Swedish Golf Federation and Collingwood FC, Data Talks brings proven expertise and a strong track record to GSIC’s global network.
We are excited to welcome DataTalks and look forward to supporting their mission to help sports organisations turn fan data into sustainable revenue and stronger commercial outcomes.
Learn more about them at: https://www.datatalks.se/
