The GSIC Testing Lab has successfully completed its first on-field evaluation in football through a collaboration with Levante UD, a LALIGA club, to assess RondoAI, an advanced SaaS platform that enhances club commercial operations using AI-driven agents. Following this assessment, RondoAI received the GSIC Certificate 201503 “Club Management and Operations”.
RondoAI offers football clubs an intelligent commercial ecosystem capable of transforming raw data from ticketing, CRM, retail, and social channels into actionable insights. The platform enables personalized fan engagement at scale, optimizes revenue through smart pricing and targeted offers, strengthens sponsorship activation with measurable ROI, and provides real-time intelligence to enhance matchday performance.
The evaluation applied GSIC Testing Lab’s proprietary methodology, which combines a contextual, technical, and functional analysis of the solution by three industry experts, followed by practical validation within the real workflows of the organizations where the tests take place. This structured and collaborative approach ensures that technologies are assessed independently—not only for their level of innovation but also for their practical relevance, scalability, and measurable impact on sports entities in real-world environments.
At Levante UD, the testing was conducted by María Aragó, Head of Business Infrastructure, and Oscar Copado, CTO, together with Juan Fuentes, Director of the GSIC Testing Lab. Their joint work provided the necessary conditions to observe RondoAI’s performance in a real operational setting.
The GSIC Testing Lab is a center of excellence in applied technology for sports, entertainment, media and health based in Valencia and supported by the Valencian Region and the Valencia City Hall through their innovation strategy Valencia Innovation Capital. Through the GSIC Testing Lab sports organizations and tech companies validate cutting-edge solutions through real-world testing. It accelerates adoption, drives evidence-based decision-making, and connects global innovators with the sports industry.
The GSIC Testing Lab is located in Valencia, one of Europe’s leading hubs for sportstech development, thanks to its strong sports ecosystem, access to elite clubs and facilities, and the presence of a growing community of technology companies and research centers. This environment provides ideal real-world conditions for testing, validating, and scaling solutions that address the needs of sports organizations worldwide.
