Innovation Day with Spanish Basketball Federation

Turning FEB’s Digital Assets into Revenue

Apply to this Innovation Day and present your solution directly to the Spanish Basketball Federation, helping them unlock the commercial potential of their digital ecosystem and turn existing digital assets into new revenue opportunities.

The Spanish Basketball Federation (FEB) is looking for innovative solutions and specialized partners that can monetize its website, OTT platform, video content and digital audiences through sponsorship, advertising, branded content, gamification and other scalable commercial models.

Deadline to apply: November 26, 2026

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What is an Innovation Day?

An Innovation Day is a GSIC initiative where a sports organization presents a real challenge and selected technology companies showcase solutions tailored to that need.

The objective is to connect industry stakeholders and accelerate the identification of practical solutions that can be implemented in a real operational environment.

The selection process is fully online and open to companies from all over the world. Priority will be given to GSIC members as part of the GSIC global innovation network.

About this edition

The Spanish Basketball Federation (FEB) is looking for innovative startups, scaleups, technology providers, and specialized commercial partners that can help unlock the revenue potential of its existing digital ecosystem, including its website, OTT platform, video content, digital audiences, and other digital assets.

Through this Innovation Day, FEB aims to identify actionable solutions that can turn these digital assets into attractive commercial opportunities through sponsorship, advertising, branded content, gamification, and other monetization models, helping build a structured digital portfolio for brands and strategic partners..

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About Spanish Basketball Federation

The Spanish Basketball Federation (FEB) is the governing body responsible for the development and promotion of basketball in Spain. Its ecosystem encompasses national teams, professional and development competitions, 3x3 basketball, regional federations, coaches, referees, health-related initiatives, audiovisual content, and a broad digital presence serving fans and the wider basketball community.

In recent years, FEB has undertaken a major digital transformation, modernizing its website, OTT platform, video ecosystem, data storage, collaboration tools, and digital match records. With this digital infrastructure now established, FEB is entering the next phase of its transformation: maximizing the commercial value of these assets and turning its digital ecosystem into a sustainable source of engagement and revenue.

The Challenge

FEB is seeking innovative solutions and specialized partners that can help monetize its existing digital assets, platforms, content, and audiences, transforming its digital ecosystem into a sustainable source of revenue.

The challenge focuses on turning FEB’s website, OTT platform, video content, digital audiences, gamification initiatives, and other digital touchpoints into attractive and measurable commercial propositions for sponsors, advertisers, brands, and strategic partners. Solutions should build on FEB’s existing digital infrastructure and demonstrate clear revenue-generation potential.

Selected companies will have the opportunity to present their solutions directly to FEB and explore potential opportunities for implementation and commercial collaboration.

Unlock revenue from FEB’s existing digital assets and audiences.

Create new sponsorship, advertising, and branded-content opportunities.

Build scalable monetization models through content, and fan engagement.

FEB is interested in companies that can:

Identify which existing FEB digital assets have the greatest revenue potential and define suitable business models.
Package FEB’s website, OTT platform, video content, and digital audiences into commercially attractive assets.
Structure a clear digital commercial portfolio that FEB can present to brands, sponsors, and potential partners.
Provide measurable monetization models that demonstrate clear revenue-generation potential.
Work with FEB’s existing digital ecosystem without requiring major new infrastructure or further digital transformation.
Accelerate the commercialization and implementation of these opportunities in the short to medium term.

Relevant Solution Areas

Companies applying may offer solutions in areas such as:

OTT and video monetization: sponsorship, advertising or commercial formats around FEB audiovisual content.
Digital sponsorship inventory: creating new assets for brands across FEB’s website, OTT and other digital touchpoints.
Branded digital content: new formats that FEB can package and sell to existing or new commercial partners.
Gamification with monetization: sponsored games, predictions, challenges or interactive experiences connected to FEB competitions and content.
Commercialization support: external partners capable of helping FEB structure the offer, approach brands and accelerate the generation of revenue from these assets.

Selection Criteria

Applications will be evaluated based on:

Clear revenue generation potential

Fit with FEB’s existing digital ecosystem

Short- to medium-term actionability

Implementation without major new infrastructure

Ability to accelerate commercialization and execution

Why Apply?

Connect with FEB

Present your solution directly to the Spanish Basketball Federation (FEB) and showcase how it can help unlock the commercial potential of its existing digital assets and audiences.

Pilot and Implementation Opportunities

Explore opportunities to implement your solution within FEB’s existing digital ecosystem and develop new revenue-generating initiatives, partnerships, and commercial models.

Gain Visibility in the Sports Innovation Ecosystem

Position your company within a global network and gain exposure among sports organizations, industry leaders, and innovation stakeholders.

Previous Innovations Day

Over recent years, GSIC Innovation Days have become a core open‑innovation format, developed in collaboration with leading sports organizations worldwide. Through these initiatives, we work with federations, leagues, clubs, and global brands to address strategic challenges across athlete performance, fan engagement, data monetization, sustainability, health & wellbeing, and digital transformation. Partners include organizations such as FIFA, EHF, US Soccer, Cricket Australia, LaLiga Tech, Red Bull, FIBA 3x3, Sport Lisboa e Benfica, MARCA, and the Spanish Paralympic Committee.

Genoa CFC – Injury Prevention

Genoa CFC Innovation Day attracted over 30 applications offering cutting‑edge solutions in player health and injury reduction.

Grandvalira – Alpine Skiing World Cup: Fan Engagement

The event received more than 20 applications focused on transforming the fan experience at one of the world’s most iconic winter sports competitions.

Dinamo Zagreb – Sponsor Visibility & Analytics

With over 30 high‑quality applications, the event showcased breakthrough technologies designed to redefine how sponsorship is measured.

Success Story:

From Challenge to Collaboration

More than 50 startups had follow‑on engagements with Real Madrid Next, LALIGA, and Cricket Australia, showcasing how the program opens real pathways from innovation to collaboration with flagship organizations.

Apply to the Innovation Day

If your company can help shape the next generation of sports broadcasting, fan engagement, or sports media experiences, we invite you to apply and present your solution to Spanish Basketball Federation.

Apply before November 26, 2026 to be considered for this Innovation Day.

Questions? Contact our team

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