MolcaWorld, a Valencia-based member of Global Sports Innovation Center (GSIC), is bringing renewed attention to a long-overlooked issue in sports infrastructure: safety.
A recent reflection shared by the company captures a reality that resonates across grassroots and professional sports environments alike. As highlighted by Fran Carrasco:
“I’d rather my child take a cold shower than not come back home.”
This statement underscores a structural challenge that persists in many sports facilities. From rigid barriers and poorly protected goalposts to walls positioned too close to the field of play, safety risks have often been normalized over time—frequently taking a back seat to other investment priorities.
From Risk Awareness to Action
At MolcaWorld, addressing these risks is not theoretical—it is operational. The company has been working to analyze sports environments through a prevention-first lens, identifying high-impact zones and developing tailored solutions to mitigate real injury risks.
One of their flagship innovations is the SPP (Protective Advertising Supports) system, designed to intervene precisely where incidents are most likely to occur. These structures combine protective elements with integrated advertising surfaces, offering a dual benefit: enhanced safety for players and new revenue streams for clubs and facility operators.
As outlined in their approach, this model allows organizations to transform necessary safety upgrades into sustainable investments, aligning technical, aesthetic, and commercial objectives within a single solution.
Driving Change Across the Ecosystem
The role of institutional stakeholders is also critical in accelerating this shift. Organizations such as Federación de Fútbol de la Comunidad Valenciana (FFCV) - Valencian Region Football Federation- have already begun integrating solutions like SPP into field renovations, helping to set new standards for safety in the sector.
At GSIC, MolcaWorld has also contributed to shaping the physical and experiential environment of the GSIC Testing Lab in Valencia, reinforcing the importance of designing innovation spaces that reflect real industry needs—not only in technology, but also in infrastructure and user safety.
A New Baseline for Sports Infrastructure
The conversation reflects a broader industry shift. Safety in sports facilities is no longer a secondary consideration but a foundational criteria.
MolcaWorld’s work illustrates how innovation can bridge the gap between safety, operational efficiency, and financial sustainability. In doing so, it contributes to a necessary evolution: one where sports infrastructure is designed not just for performance, but for protection, longevity, and value creation.
