The Global Sports Innovation Center (GSIC) powered by Microsoft is honored to welcome the Asian Mind Sports Association (AMSA), the leading institution for the advancement of mind sports across the continent.
Founded in 2024 and certified by the Olympic Council of Asia (OCA), AMSA coordinates regional development in Chess, Go (WeiQi), Chinese Chess (XiangQi), Contract Bridge, and Poker. The association supports national federations and Olympic committees to organize Asian championships, promote participation pathways, and strengthen institutional governance. AMSA also plays a pivotal role in fostering cross-border collaboration and enhancing Asia’s representation within the global mind sports ecosystem.
Impact on Mind Sports Innovation:
AMSA’s work reinforces the growing recognition of cognitive sports as a vital pillar of international competition and educational development. Through structured programs, federation support, and continental tournaments, AMSA expands access, visibility, and professionalization of mind sports. Their mission aligns seamlessly with GSIC’s commitment to advancing inclusive, high-impact sport innovation across diverse communities.
