We’re delighted to welcome PowerUp to the Global Sports Innovation Center (GSIC) powered by Microsoft—an addition that brings elite sports mindset and measurable performance culture even closer to the heart of business.
PowerUp is a SaaS platform inspired by the continuous improvement model that defines champions. Much like a Formula 1 team that optimizes the car, the engine, the driver, and every contributor behind the scenes, PowerUp applies the same principle across the enterprise—delivering simultaneous improvement for individuals, teams, and entire organizations. Its highly personalized, data-driven insights are designed to unlock peak performance where it matters most: in everyday workflows, decisions, and results.
A key element of PowerUp’s roadmap is agentic AI acting as a 24/7 personalized performance coach. With this capability, employees and leaders can adapt, grow, and thrive—bringing the mindset of elite athletes into daily work and leadership practices. According to PowerUp, organizations can increase the number of employees operating at peak performance potential by up to 20% and drive improvements in critical KPIs such as sales growth, reduced turnover, and lower absences and presenteeism.
Joining GSIC will help PowerUp accelerate the integration of elite sports knowledge into its platform, building on partnerships such as the Juan Carlos Ferrero Academy brand. The collaboration also opens new avenues to bring PowerUp’s approach into sports organizations and explore innovative recurring revenue streams, including fan engagement.
At GSIC, we believe that success—whether in sport or business—comes from unlocking more elite people, teams, and organizations. With PowerUp now part of our global ecosystem, we look forward to empowering members with fresh ways to cultivate peak performance and sustained improvement.
Welcome to GSIC, PowerUp!
