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Welcome to GSIC, Connect Experiences: solving sponsorship’s biggest problem

October 21, 2026 by
Welcome to GSIC, Connect Experiences: solving sponsorship’s biggest problem
ASOCIACIÓN PLATAFORMA INNOVACIÓN INDUSTRIA DEL DEPORTE, Georg Boldeskul
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Every sponsor knows the feeling. 

The box is full, the dinner is served, the atmosphere  is brilliant, and nobody can say what it was worth. Hospitality remains one of the biggest line items in sport, and one of the hardest to prove.

GSIC member ConnectExperiences was built to change that.

The right people in the room, and proof of it afterwards

Connect Experiences helps brands get the right decision-makers into their hospitality boxes and VIP suites at major sports and entertainment events.

Every guest is matched to the sponsor’s target profile before the event, and every event is followed by post event intelligence on who was there, who connected and what happened next.

The result is hospitality that behaves like pipeline rather than cost: a community of C suite leaders, matched to the brands who want to meet them, with the data to show the return.

ConnectExperiences owns the technology behind the platform, and new partners are live within four weeks of signing.

Work with ConnectExperiences

Connect Experiences is London based and works globally with sponsors, rights holders and venues. If you hold hospitality inventory and want to prove its value, or you want to meet the senior leaders in the room, the team would like to hear from you

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