rEvolution (stylized as rEvolution) is a global, independent sports and lifestyle marketing and media agency with over 20 years of experience. Based in Chicago, it empowers brands to connect with sports fans through integrated marketing—encompassing sponsorship strategy, media services, creative campaigns, and fan activations. The agency includes niche divisions such as WePlay (data-driven marketing), rEv UTD (soccer-specific initiatives), REV/XP (gaming and esports), and Blueprint Sports Partnership, their specialist arm for NIL marketing in college sports. Recently, through the acquisition of UK-based Sine Qua Non, rEvolution bolstered its presence and consulting expertise in Europe and the Asia-Pacific region.