Skip to Content

Executive Breakfast: How to build AI-ready teams and organizations

Europe/Madrid

Executive Breakfast: How to build AI-ready teams and organizations

Join us for an Executive Breakfast on How to build AI-ready teams and organizations—an exclusive sportech side event during the week of South Summit Madrid.

If your organization (or one of your portfolio companies) is growing but your current operating model is limiting scalability, efficiency, or profitability, this session is designed for you. We’ll explore how Artificial Intelligence and Human + AI operating models can transform day-to-day operations, improve the experience for fans, athletes, or customers, and accelerate value creation—without simply adding headcount or costs.

Many sport startups and organizations are already testing AI tools, automations, and intelligent agents, yet they still face recurring challenges: teams struggling to adapt, uncertainty about which processes to automate without creating operational or legal risk, and lack of clarity on how to evolve organizational models for real, sustainable impact.

This breakfast brings together founders, CEOs, investors, and sport industry leaders for practical conversations, frameworks, and hands-on dynamics—plus a fireside chat with Michael Sutherland, former CTO of Real Madrid CF and Director at STRIKR, sharing real-world lessons from leading transformation initiatives in high-performance sports organizations.

Event held in English.

Agenda

09:00 – 09:30 | Welcome Coffee & Networking

Arrival, informal networking, and breakfast.

09:30 – 09:45 | What is really changing with AI—and how will it impact your leaders and teams?

Overview of AI’s impact on organizations, evolving team structures, and critical skills.

09:45 – 10:00 | How are leading companies scaling without multiplying structure?

Human + AI operating models, with real examples from startups and sports organizations.

10:00 – 10:20 | Fireside Chat: Driving transformation in high-performance organizations

Conversation with Michael Sutherland (former CTO, Real Madrid CF and current Director at STRIKR) on organizational transformation, Agentic AI, and leading innovation in complex environments.

10:20 – 10:40 | Is your organization ready to unlock AI’s potential?

Interactive session to assess your organization’s AI readiness.

10:40 – 11:00 | What profiles do you need to accelerate AI adoption?

How to identify, evaluate, and integrate AI-ready talent and AI ambassadors.

11:00 – 11:30 | Networking Brunch

Open space for conversations, idea exchange, and connections within the sport ecosystem.


Speakers: