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Spain International Sport Innovation Hub: How Sports Tech Startups Scale Across Borders
Jessica PhillipsDone
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Meet the Global GSIC Team
Eduard CastellDone
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Groundbreakers Pitch Sessions Experts
Done
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AI-Ready Leadership: Are You Ready to Lead in the AI Era?
Silvia DvorakDone
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Shaping the Future of Sport Through Better Questions
Daniele ConteDone
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Coffee BreakDone
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Beyond Wearables: Turning Smart Textiles into Actionable Human Performance Data
Ozgul DalkilicDone
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Advancing Racket Sports: Technology, Data and New Growth Opportunities
Alessandra AllenDone
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Keeping Athletes on the Field: The Future of Injury Prevention and Performance Optimization
Lavinia AlberiDone
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Sports in the AI era.
Strategic perspective
Sebastián LancestremereDone
The Invisible Opponent: Cybersecurity in the Age of AI and Sports
Location: La Harinera: Sala Multiusos (Ground Floor)
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10/8/26, 10:25 AM
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10/8/26, 10:25 AM
(Europe/Madrid)
Speakers
Alvaro Asensio Botanz
Enterprise Security Executive
at
Microsoft
As AI rapidly transforms athlete performance, fan engagement, media operations, and business decision-making, it is also creating new cybersecurity challenges for the sports industry. This interactive workshop will explore the emerging risks associated with AI, from deepfakes and misinformation to data privacy and AI-powered cyberattacks, while discussing practical strategies to strengthen resilience, protect digital assets, and build trust in an increasingly connected sports ecosystem.