Session 5: Selling to Football Clubs

How a top club decides which technology to buy: your questions, answered live

Getting a meeting with a football club is hard. Getting the club to buy is harder. The fastest way to stop guessing is to ask someone on the inside.

For the last session of the year, we have invited Juan Esteban Gómez Llamas, Head of Digitalization & Continuous Improvement, R&D+i Football at Sevilla FC. Since 2019 he coordinates the club’s sporting technology and AI strategy across the academy, scouting, match analysis and the medical area, and leads its AI fan engagement and monetization projects. 

This session works differently from the rest of the series. 

There is no presentation. GSIC members send their questions in advance (please follow this link to submit your question), we select the most interesting and most requested ones, and Juan Esteban answers them in a live interview.

Sports Tech Growth Lab

Sports Tech Growth Lab is a new GSIC online event format designed to bring more strategic value to our members throughout the year.

Every month, GSIC will host a live 1-hour expert-led session focused on one key growth topic for sports tech companies, startups, scaleups and innovation-driven organizations. Each session will provide practical insights, industry knowledge and direct access to GSIC experts, ambassadors, partners and international ecosystem leaders.

The program is built around the real challenges faced by companies in the sports industry: raising capital, preparing stronger pitches, entering new markets, protecting intellectual property, validating technology, building B2B visibility, accessing public funding and creating business opportunities within the GSIC network.

Unlike traditional webinars, Sports Tech Growth Lab is designed as a live-only experience. Sessions will not be recorded, reinforcing participation, interaction and the value of being present within the GSIC community.

What members can expect

Members will gain access to 12 live sessions per year, each focused on a specific growth challenge. The sessions will combine expert insights, practical recommendations, market knowledge and opportunities for Q&A and networking.