Stadio has announced the sale of 15% of the company for DKK 1.125 million, reaching a valuation of DKK 7.5 million. This milestone marks an important step in the company’s growth journey and reinforces the market traction Stadio has built over the past year and a half.
Founded with a strong entrepreneurial vision, Stadio has evolved significantly since its early stages, overcoming the challenges that often define the first phase of building a startup. From initial product development and early ownership changes to scaling commercial activity and entering new markets, the company has demonstrated resilience, adaptability, and a clear commitment to growth.
After gaining traction through paid marketing and reaching monthly revenues of approximately DKK 500,000, Stadio attracted investor interest and continued strengthening its business case. The new investment syndicate now joins the company at a key moment, supporting its next phase of development and expansion.
According to the company, June started with DKK 300,000 in revenue, with a forecast of reaching DKK 1.32 million by the end of the month — potentially marking Stadio’s first month above DKK 1 million in turnover. This reflects not only the company’s commercial momentum, but also the increasing validation of its product and business model.
This investment represents more than a fundraising milestone. It highlights Stadio’s transition from an early-stage project into a growing company with investor backing, revenue traction, and ambitious plans for the future.
At GSIC, we celebrate Stadio’s achievement and look forward to seeing how the company continues to grow and contribute to the sports innovation ecosystem.
