Fans expect personalised, relevant experiences, while clubs, leagues and their commercial partners need clear insight into who their fans are and what drives their engagement. In this workshop, Blocksport will show how automation and an AI layer can turn a club's digital platform into a virtual marketing manager: one that collects and segments first-party fan data, triggers the right content and offers at the right moment, and delivers actionable business intelligence.

Using real examples from our work with clubs, leagues, and federations, we will explore how this approach improves the fan experience while creating measurable value for sponsors and new revenue for rights holders.