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Running and Mass Participation Sporting Events
Location: La Mutant
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10/7/26, 2:35 PM
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10/7/26, 2:35 PM
(Europe/Madrid)
Speakers
Paco Borao
Race Director
at
Valencia Marathon Trinidad Alfonso / Half Marathon Valencia Trinidad Alfonso Zurich
Niels Henrik Sørensen
Head of Sportstech
at
National Olympic Committee of Denmark
Malte Kittlaus
Co-Founder
at
Vertikal X
Moderators
Paola Garçon
Head of Partnerships
at
3D Digital Venue
Panel Description:
This panel will explore how running and mass participation sporting events are evolving through innovation, technology, and new engagement strategies. Industry leaders will discuss how race organizers, cities, and stakeholders are enhancing participant experiences, improving event operations, promoting sustainability, and creating lasting social and economic impact. The session will also examine emerging trends shaping the future of endurance sports and how large-scale running events continue to connect communities and inspire healthier lifestyles around the world.