Panel Description:

This panel will explore how running and mass participation sporting events are evolving through innovation, technology, and new engagement strategies. Industry leaders will discuss how race organizers, cities, and stakeholders are enhancing participant experiences, improving event operations, promoting sustainability, and creating lasting social and economic impact. The session will also examine emerging trends shaping the future of endurance sports and how large-scale running events continue to connect communities and inspire healthier lifestyles around the world.