Santiago Manso is the Director of the Sports Vertical at Lenovo, where he leads the development of technology-driven solutions and strategic initiatives for sports organizations worldwide. With more than 25 years of experience in IT services, technology architecture, cybersecurity, and digital transformation, he has built an extensive career supporting some of the world's most complex and high-profile sporting events. His experience includes participation in seven Olympic Games, the Asian Games, and the Pan American Games, and he is now focused on helping advance innovation across major global sports properties, including FIFA and Formula 1. Throughout his career, he has held leadership positions at organizations such as Atos and DXC Technology, combining deep technical expertise with strategic vision to drive business transformation and operational excellence in the sports industry.